The Yelp
Trend Tracker

"Espresso" isn't just the song of the summer. While Yelp first forecasted the rise of espresso martinis in 2021 and the carajillo last year, the reign of coffee cocktails continues with celebrity collabs such as 818 Tequila x Chamberlain Coffee and Chili's x Vanderpump releasing their own versions of the espresso martini that swap vodka for tequila.

Hot on the heels of the Crookie craze, the "flat croissant" emerges as the latest pastry sensation, tracing its roots back to South Korea before captivating taste buds across the U.S. Popular bakery Alexander's Patisserie describes it as their buttery twist on a palmier, adding a deliciously innovative layer to the world of baked goods.

​​Ready to explore the great outdoors this summer? While Yelp data shows that Redwood, Zion, Olympic, and Yosemite are still some of the most popular National Parks, we're seeing increased interest in many others across the West, such as Canyonlands as hikers visit on their way to Arches and Great Basin as the snow starts to melt and people look to explore the Lehman Caves.

Are you an overhead light or a lamp person? Yelp users are turning off those harsh overhead lights and sticking to softer, layered lighting at home.

While pickleball continues to gain mainstream attention with celebrities like Taylor Swift repping the sport, tennis is making its comeback with Zendaya's new movie "Challengers" serving up major style inspiration. With searches for tennis gear on the rise, this trend is a perfect match for those aiming to ace their fashion game both on and off the court.

Swedish candy is captivating candy lovers with its unique flavors and textures, from Bubs to Sour Skulls. Even if you don't have a Bon Bon Swedish Candy store near you, you're not out of luck, as users around the country are finding these treats in local candy stores.

You heard about the Beyoncé Bump, and now the artist’s newest album Cowboy Carter is creating a new surge – this time in country-related searches from line dancing to western wear.

The viral "crookie," a flaky croissant dough stuffed with a gooey chocolate chip cookie, was first spotted in Paris and bakeries can't add the treat fast enough. The pastry has made its way stateside to local bakeries like Janie's Life-Changing Baked Goods and we predict more croissant fusions are on the horizon.

Yelp users are searching for these custom jewelry pieces, incorporating vintage charms to make one-of-a-kind accessories at local shops like Brooklyn Charm.

More people are lacing up their sneakers and joining running clubs to train together as the running trend picks up pace on Yelp.

As college basketball players like Caitlin Clark and Angel Reese have been breaking records both on the court and in viewership, Yelp users are increasingly searching for the best sports bars with TVs so they don't miss a single shot of March Madness.

Right on time for Earth Month, Yelp users are growing a green thumb and seeking services to prep their garden for the spring and summer harvest.

BookTok and celebrity book clubs have helped a new generation of women writers send their masses of devoted fans to local bookstores for their latest releases.

Viral head spa treatments have caught the attention of Yelpers, combining deep scalp cleanses with relaxing ASMR sounds.

Inspired by popular creators, users are adding a touch of quiet luxury to their beauty routine with custom signature scents.

Celebrities like Lori Harvey and Miley Cyrus credit pilates for their solid core and strong arms, leading Yelpers to sign up for classes at their local pilates studios.

Known for its viral collabs with female celebrities, Erewhon stores draw fans looking to snap a pic with their Coconut Cloud smoothie or soft serve Hailey's Way.

To personalize their wardrobe, style experts are helping users determine if they are a summer, winter, autumn, or spring color palette.